Garth Stars in Kmart Ad Promoting 'The Limited Series'
Thursday, April 30, 1998. Company Press Release

TROY, Mich., -- Garth Brooks stars in an exclusive, new Kmart commercial promoting the upcoming release of his ``The Limited Series,'' a six CD boxed-set of his greatest hits and six new songs.

In the :30 second commercial, Brooks is reunited with the security guard character from his first Kmart commercial, ``Locked Out,'' which aired last November. This time, Brooks is trying to complete a display for his new boxed-set and is told to go home by his old acquaintance. Brooks finishes, but not before trying to switch the ``K'' in Kmart's signage to a ``G'' (for Garth).

The commercial, titled ``Closing Time,'' was filmed from 10:30 p.m. to 6:30 a.m. on April 21-22 at the Northridge Big Kmart store in Los Angeles. That evening, Brooks won his fifth Entertainer of the Year Award at the Academy of Country Music Awards.

WHEN: ``Closing Time'' breaks nationally Sun., May 3 on network prime, country music cable, and spot prime and news television in a two-week flight.

WHY: Garth Brooks is one of America's most popular musicians, selling more than 67 million albums. More than 4 million tickets have been sold to his current live concert tour. Kmart will stock 100,000 of the boxed set copies available May 5 nationwide.

WHO: The commercial was created and produced by Kmart agency Campbell Mithun Esty. Kmart Corporation is one of America's leading music retailers, selling some 17 million compact discs and audiotapes annually. Kmart serves America with 2,126 Kmart, Big Kmart and Super Kmart retail outlets. In addition to serving all 50 states, Kmart operations extend to Puerto Rico, Guam and the U.S. Virgin Islands.