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minnesotagbfan
12-16-2000, 11:48 PM
Rhino Retrofest To Hit The Road
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<br>Retro specialist Rhino Records will expand its role as a curator of pop culture with Rhino Retrofest, a multi-act national tour in development for summer 2001, Billboard Magazine exclusively reports. Acts, venues, and promotional partners are being lined up for the tour, which will be produced by Manhattan-based entertainment firm the John Schreiber Group.
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<br>Rhino Retrofest is being billed as a music-driven celebration of pop culture, featuring multiple stages, headlining artists, and interactive exhibits. The festival is patterned after the label's successful 21st anniversary festival held in 1999, which drew more than 15,000 attendees to the Santa Monica (Calif.) Civic Center. That event featured some 30 acts on two stages, 30 vendors selling retro merchandise, and various interactive attractions.
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<br>For the 2001 tour, Rhino is looking at about 20 dates in major markets, with New York, Boston, and Pittsburgh being likely stops.
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<br>"Nobody's doing any event like this," says Garson Foos, senior VP of marketing for Rhino, adding that the market is hot. "Half the movies out there are remakes of some TV show or movie, and we're hearing so much music from the '60s-'80s in advertising today. Retrofest takes what Rhino has built so successfully over the years and translates it into a live event."
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<br>In regard to talent, John Schreiber, president of the John Schreiber Group, says, "We're looking for classic rock'n'rollers who are spectacular performers with lots of hits."
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<br>Foos adds that pop, disco, soul, R&B, and '80s groups would be part of the mix. "We're thinking about music that would span the '60s through the '80s that has a quality of credibility and adds a fun element to the music."
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<br>In addition to headlining artists, Retrofest will feature pop culture memorabilia, vintage fashion shows, classic cars, a mini-midway, retro TV shows and personalities, a video game arcade with vintage games, and the interactive Rhino Musical Aptitude Test pop culture quiz game.
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<br>Fascination with retro is intense right now, Schreiber says, and it isn't going away. "We feel if we can take nostalgia and bring it to life in a really fun way, we will have a winner and something we can recreate on an annual basis with different artists and aspects of pop culture every year," he says. "We could have a headline package each year that would speak to a specific generation."
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<br>-- Ray Waddell, Nashville
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<br>WOOOOOOOHOOOOOOOO!!!
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<br>please come to minnesota !!!!!!
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<br>russ
<br>N

loreli
12-17-2000, 08:48 AM
Wow, this would be very cool :)
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<br>I wonder who they have signed already.
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<br>LoriN